Have you ever heard the expression, “A picture is worth a thousand words”? That was true long before computers became popular in creating and printing photos. In the days before TV and the wide open road came along, a picture was worth a thousand words – or at least a dozen. The words on your flier now are worth more, but not nearly as much as they were back in the old days when every person’s first exposure to the news was either from a newspaper or a bulletin board on the courthouse steps.

In the business world today, images are everything. Everything from your Facebook status to the promotional items you see on the side of store windows are all designed to communicate with your customers in some way. If your company can’t afford or don’t want to invest in a graphic designer, then at least make sure your copywriter knows how to use one. A good copywriter can make or break your image.

Images, texts, graphics, videos, and photos are all part of what is known as an “image”. These are all ways for your copywriter to get a quick and easy visual explanation of your business to the public. But the image you present to the public has to be more than a one-line fluff description. Your copywriter needs to know how to use images to present an easily readable description of your product or service. How? Let’s break it down into several parts for easier understanding.

First, an image is your message in a Bottle. An image conveys more meaning through its visual language than text alone. This is why so many sales letters target young audiences by using images that instantly give the reader an instant feeling of what they’re going to get. A simple example of this can be understood by the phrase, “Great prices on your latest offering.” Not only does the visual word get the reader’s attention, but it also provides them with the feeling that they’re about to receive something great.

Second, an image gives your copywriter a way to make a connection to the prospect. In order for any good copywriter to succeed at getting a response from anyone, he needs to establish some kind of relationship with the prospect. The copywriter needs to establish some kind of rapport with the prospect in order to develop a strong response. It’s important that the prospect feels as though the copywriter knows them and trusts them.

Third, images are great because they let your copywriter give the person a brief description of what your business offers and why they should buy it. You want to give your prospects a clear picture of what your product or service is about without coming off as a salesman at the onset. A clear description of the product will help people connect with you more instantly, which is what you need to get their response. Even if they don’t buy right away, giving them a bit more information about your product will make them more comfortable with the idea of responding.

These four factors are the building blocks of an effective image for your copywriter. They are used almost anywhere in marketing, including online. Each time your copywriter uses one of these elements, it’s likely that he or she will create a different image in their mind. Every time your copywriter uses an image, they are likely to come up with a completely new image.

Don’t be intimidated by images. Simply use them to help your copywriter to get to know your business. The more you understand what your company is all about, the easier it will be for your copywriter to create an image that supports it. Just remember that good copywriting comes from many elements working together. Your copywriter must have an excellent reputation in the business, a unique personality, and an ability to think creatively. https://www.youtube.com/embed/J-DrYTgZ56k